2S (Second Shooter)

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Overview

About

2S (Second Shooter) is a collaborative space for photographers who look forward to working together. It helps to build your own brand within no time without having a dedicated marketing team for you. It allows you to respond to collaboration requests. Also, It helps you analyze the payments.

Role
UI/UX Designer
Responsibilities
  • Conducting user interviews
  • Creating personas, empathy map, and user journey map
  • Ideate wide variety of solutions
  • Define scope, information architecture and user flow
  • Low and high fidelity prototyping
  • Usability testing and Iterating on designs
Project Duration
Feb 2021 - Apr 2021

User Research

Target Audience
  • Photographers who are looking to collaborate with.
  • Photographers who need a second shooter.
  • Photographers who are struggling to get work.
  • Ideally all photographers out there.

User Research Summary

Research information says they many of the photographers could not stand out in the market only because the lack of network in the photography community. From the research insights, we could also observe that a professional team of photographers is required to get and deliver a project. So it is very essential that every photographer should be enthusiastic in collaborating with each other.
Inspite being great at their own craft, many photographers are unable to get projects and some of them are unable to form a team.

Pain Points
  • It requires a ton of efforts to build a network in photography community.
  • Getting new projects is becoming challenging.
  • Depending on searching online would be difficult to hire a second shooter when needed.

Define

Personas

These are create using the insights gathered from the user interviews, to understand the target users deeply about their behaviours, goals, motivations and needs.

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The Problem

Photographers are unable to get new projects all the time and difficult to form a team of professionals.

Ram is an upcoming photographer who needs an easy app experience where he can find the photographers to collaborate with because building a network needs a ton of efforts in photography community.

The Goal

Design a 2S (Second Shooter) app for rising photographers that allows them to collaborate with each other and build their network with just few taps.

Our 2S (Second Shooter) app will let the users collaborate with each other when needed which will affect the rising photographers by giving them the ability to search and find their favourite photographers.

Ideate

Features

Users should be able to:

  • Find the photographers nearby.
  • View profiles of fellow photographers.
  • Search by category.
  • Send/receive requests for collaboration.
  • Send payment request once the shoot is completed.
  • Track all the payments earned/paid.
Information Architecture

Here’s the result of card sorting exercise that defines the information architecture. It helps the users finding the information as they need without any issues or friction.

User Flow

Here’s the user flow defined for the app. It makes the user journey clear throughout the app.

Design

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Conclusion

This app would help the promising photographers to get new project more easier with just few taps. Creating collaboration will lead to the formation of great teams going forward. Using this app would help both parties, an established photographer who is in need of a second shooter when need and an upcoming photographer who is in need of work. On the whole this app is making the photography community more stronger, smarter than ever. Empathising with the user as much as we can to make a product that they will want to interact with and use everyday. The design always matters making the user experience better!

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