Looks is an online shopping app that allows users to pick their favorite apparel and try their look test instantly using the E-Trial room feature with just a few taps. Also, allows users to explore a wide variety of the latest fashion. This app would save your time and money and ensure a delightful user experience.
Understood the users needs, pain points after conducting the user interviews and the competitive audit . The majority of users are identified through research was young adults who are woking professionals who want to buy things online and offline. We have interviewed the target users to understand their goals and frustrations.
Most of the people are becoming online shopper but there are people who prefer to buy offline as they can give a try before they make the purchase.
These are create using the insights gathered from the user interviews, to understand the target users deeply about their behaviours, goals, motivations and needs.
Online shoppers are missing the experience of giving a try before they make the purchase.
Sara is an online shopper who needs an easy and risk free app experience where she can have the look test because buying things online without knowing how it suits or fits them is taking a risk.
Design a Looks app for enthusiastic online shoppers that allows them to use e-trial room feature to see how it suits or fits them.
Our Looks app will let the users use the use e-trial room feature which will affect the enthusiastic online shoppers by giving them the ability to try them before they make the purchase.
Users should be able to:
Here’s the result of card sorting exercise that defines the information architecture. It helps the users finding the information as they need without any issues or friction.
Here’s the user flow defined for the app. It makes the user journey clear throughout the app.
Working on every project is a new learning experience. Understanding the key differences between the offline and online shopping experiences helped us making Looks app more smart and easy for the online shoppers. This app bridges the gap between the delightful shopping experience and credibility, where users can explore according to their needs. Now, the users can experience the real shopping experience along with the standard online shopping features.
