Tailor Made

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Overview

About

Tailor-Made is an app where you can get all your outfits customized as you wish. Size doesn’t matter now, you can wear whatever you like. It is as simple as you buy ready-made outfits through online platforms. All you have to do is, Pick a style or upload your own and fill the size chart of your body and we do the rest.

Role
UI/UX Designer
Responsibilities
  • Conducting user interviews
  • Creating personas, empathy map, and user journey map
  • Ideate wide variety of solutions
  • Define scope, information architecture and user flow
  • Low and high fidelity prototyping
  • Usability testing and Iterating on designs
Project Duration
Feb 2021 - Apr 2021

User Research

Target Audience
  • Women who struggle to get tailor made outfits
  • Women who get compromised with the fitting of their outfits.
  • Women who spend a bomb on expensive boutiques.
  • Women who want to try different outfits.
  • Women who want to be perfectly dressed always.

User Research Summary

As per the research insights, not all the women are happy when it comes to outfits. Women is forcing to get adjusted with the standard sized outfits as customization is not affordable by all. When tried with budget friendly local independent tailors, not all the women feel safe or comfort. Also, it is double work for the women who buy ready made outfits and getting them customised with the help of local independent tailors.
There are two approaches that people are taking. One is to get compromised with the fitting of the outfit and the later is to do the double work.

Pain Points
  • Standard sizes are of no use for most of the women.
  • Luxury boutiques charge a bomb to make the outfits tailor made for you.
  • Local independent tailors might not be safe or comfort.
  • Requires a lot of time, money, and efforts to get customised outfits.

Define

Personas

These are create using the insights gathered from the user interviews, to understand the target users deeply about their behaviours, goals, motivations and needs.

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The Problem

Women are unable to get outfits tailor made for them as there is no simple and easy process yet.

Archana is a working professional who needs an easy app experience where she can order customised outfits as she wants with a simple and easy process involved.

The Goal

Design a Tailor Made app for women that allows them to pick an outfit and get customised as they want without the need to spend more time and money.

Our Tailor Made app will let the users pick an outfit and get customised which will affect the women who want tailor-made outfits by giving them the ability to pick an outfit and order.

Ideate

Features

Users should be able to:

  • Get any outfit tailored.
  • Get it cheaper and faster when compared to expensive boutiques or other online shopping.
  • Try out any outfit without thinking of the measurements.
  • Get it as simple and easy as buying ready-made outfits.
  • Request for the female consultant to visit to take the measurements.
  • Request for the pickup if you have your own dress material.
Information Architecture

Here’s the result of card sorting exercise that defines the information architecture. It helps the users finding the information as they need without any issues or friction.

User Flow

Here’s the user flow defined for the app. It makes the user journey clear throughout the app.

Design

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Conclusion

The app makes users feel like Tailor Made app really thinks about how to meet the user needs and pain points. Putting ourselves in the shoes of users will help us think the right process that solves the users pain points and make the user experience simple, unique, and intuitive. Identifying the correct problem statement made the job easy for us to solve the potential problems.

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